Boozy Topo Chico Is Coming, But Coke’s Alcohol Strategy Still A Secret

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It’s been 37 years since Coca-Cola KO +2.7% has sold an alcoholic beverage in the U.S., but that will change in 2021 when the soda giant enters a crowded hard seltzer market through its Topo Chico brand. News of Coke’s foray into the alcohol sector swept …

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