You knew that John Boyega was different as soon as he dived over the back of his agent’s sofa.
It was October 20, 2015, and the young south Londoner was catching his first glimpse of the full-length trailer for Star Wars: the Force Awakens. The film would be the first in the franchise since Disney paid George Lucas $4 billion for the company, Lucasfilm, that owned Star Wars.
The trailer was a masterpiece of blockbuster marketing. Around the world Star Wars devotees swooned at a silver-haired Han Solo hugging a weeping Princess Leia, at Darth Vader’s crumpled mask, at R2-D2, Chewbacca and the Millennium Falcon all being back in action. Everything was meticulously planned and choreographed to provoke the biggest possible global emotional response.