A 40% price cut hasn't helped Uber in Africa's biggest economy

“It’s a situation where the market needed an alternative, and the drivers needed an alternative,” said Terver Bendega, brand manager for Taxify in Nigeria. She said that while Taxify has some part-time drivers, the majority are doing it as their full-time job. “They’re fathers, they’re husbands, they’re breadwinners, they’re real people, and we want to treat them like people,” she said.

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