- Russia unveil retro-style poster featuring legendary goalkeeper star Lev Yashin
- The poster was revealed ahead of Friday’s World Cup 2018 group stage draw
- It was designed by renowned Russian artist Igor Gurovich ahead of next summer
- Sportsmail looks at the official poster from every World Cup from 1930 to 2014
With the group stage draw being held in Moscow later this week, the hosts continued the countdown to the 2018 World Cup with the unveiling of the official poster, which has been traditional since the tournament’s inception in 1930.
As Russia go into next summer’s tournament as the lowest-ranked side in the entire contest, it made sense for them to highlight their glorious past and few legacies are greater than that of Yashin, who lead the Soviet Union to the European Championship title in 1960.
Russia unveiled their official retro-style poster for World Cup 2018 featuring Lev Yashin
‘It was very important for us to portray Russia as the Host Country in the Official Poster,’ said the chairman of the Russia 2018 Local Organising Committee Vitaly Mutko.
‘That’s why we chose Lev Yashin, a symbol of Russian football, as the main figure. I’m sure that the poster will become one of the most memorable symbols of the 2018 FIFA World Cup Russia and that fans and participants alike will approve of it.’
Yashin, who played in four World Cups between 1958 and 1970, remains the only goalkeeper ever to win the Ballon d’Or and is widely considered to be one of the greatest to ever play the game.
Russian deputy prime minister Vitaly Mutko, chairman of the 2018 FIFA World Cup Russia Local Organizing Committee, stands by the official poster at its launch in Moscow on Tuesday
It was designed by renowned Russian artist Igor Gurovich, who took inspiration from the Soviet Union’s Constructivism-era to create a distinctively retro look that resonates with Russia’s heritage.
‘The style of Soviet post-Constructivist posters from the 1920s and 1930s, their unique visual language, a new, fresh poetry of figurative images, became one of the most important and revered elements of Russian culture,’ said Gurovich.
But how does the new flyer compare to those of the past? Sportsmail takes a look at every poster from the very first World Cup – hosted by Uruguay in 1930 – to the very latest.
Uruguay 1930 and Italy 1934
Uruguay started the tradition of World Cup posters with a graphic masterpiece typical of the art-deco design typical with this era. As beautiful as it is historically important, original prints have been known to sell for up to £20,000.
Gino Boccasile would later find fame as a prominent creator of fascist and racist propaganda for the Nazis and Benito Mussolini, but before turning on that career path, he created the poster for Italy’s first hand at hosting the tournament.
Uruguay kicked off the tradition with a graphic masterpiece that now sell for £20,000 each
France 1938 and Brazil 1950
Henri Desme was responsible for the France 1938 poster and continued the art-deco theme. The dominant figure standing on top of the world seems poignant for an era that was absorbed by international propaganda.
Twelve years and a devastating World War later, the tournament was seen as a chance to strengthen international relations and this appears to be represented with the flag-draped sock.
France 1938 was the final World Cup before World War Two forced it into a 12-year hiatus
Switzerland 1954 and Sweden 1958
Switzerland’s strange design appears to show a man dressed in forensic clothing rather than a goalkeeper’s outfit, but the tournament, marking FIFA’s 50th anniversary in their home country, was a success and the first to be televised.
Sweden’s poster appears to show a giant football causing a shadow over a silhouetted footballer, perhaps suggesting the all-encompassing nature the World Cup had taken on by the late 1950s.
Switzerland, home of FIFA, hosted the 1954 tournament while Sweden hosted it in 1958
Chile 1962 and England 1966
Gabarino Ponce was chosen from over 300 entries to design the poster for Chile in 1962, marking the first time since 1950 that the tournament had visited South America. The poster shows Chile marked out in red with the red to blue representing the dry desert lands so prominent in the country.
1966 was a huge moment for World Cup promotion as England became the first host to create an official mascot. Willie the Lion became a symbol of England’s triumph and started a trend that continues to this day.
England’s one and only World Cup victory came at the home tournament in 1966
Mexico 1970 and West Germany 1974
Mexico City’s concentric design for the 1968 Olympics set new standards in the industry, so it is no surprise to see the same traditions carried forward to the World Cup two years later.
Artist Horst Schafer was responsible for the contemporary impression of a footballer kicking a ball in the 1974 poster. Although his kicking leg appears rather misshapen, the general consensus is that there is more than simple anatomy to his work.
Mexico 1970 was a continuation of the concentric designed from the Mexico City Olympics
Argentina 1978 and Spain 1982
This pointillism-influenced poster may show two footballers celebrating, but the work is linked to Argentina’s military junta, who completed a coup d’etat on the government two years prior to the 1978 World Cup.
A very Spanish piece of art seems to embody the spirit of both Pablo Picasso and Antoni Gaudí. The work was created by Catalan impressionist Joan Miro.
The pointillism-influenced poster is though to have been linked to Argentine propoganda
Mexico 1986 and Italy 1990
Only 16 years after hosting it, Mexico were at it again and broke boundaries by becoming the first host to commission a photograph instead of artwork for their poster. Annie Leibovitz used appropriate shadows on Aztec architecture to display Mexican heritage.
Having something as spectacular as the Colosseum is something of a gift for a nation hoping to show of it’s sporting heritage, but Alberto Burri appeared to invite the world to Italy by adding nation’s flags to the pitch side.
Showing off ancient Aztec architecture, Mexico 86 was the only tournament to use a photo
USA 1994 and France 1998
Americanism has never been so prominent as it is today, but 23 years ago they were still very much into blowing their own trumpet as they draped their poster in the national red, white and blue colours.
Natalie le Gall, a student at the Ecole Superieure des Beaux-Arts de Montpellier, won a competition with her design for the World Cup 1998, which displayed the international theme of France’s team with a variety of colours.
Patriotism rules as USA 94 organises completely cover their poster in their national colours
South Korea/Japan 2002 and Germany 2006
For the first time ever, hosting duties were split between two nations so organisers saw fit to commission one artist from each country to work together. Byun Choo Suk (Korea) and Hirano Sogen (Japan) created this colourful collaboration in just two days.
Modernity ruled to roost for organisers of the Germany World Cup in 2006 as they commissioned Berlin agency WE DO Communication to put a star-spangled impression together for their World Cup poster. Trying to get as far away from nationalism as possible, it was intended to symbolise the country’s global appeal.
Byun Choo Suk (Korea) and Hirano Sogen (Japan) collaborated for the 2002 poster design
South Africa 2010 and Brazil 2014
Although host in one country, the World Cup’s first trip to Africa was a cause for unity and celebration throughout the entire continent. That was represented in the poster, which included an African man transforming into the shape of the continent.
Karen Haidinger attempted to embed Brazil’s association with bright colours and the importance of the Amazon rainforest with a floral concept for the 2014 World Cup. The artist also managed to embed the shape of Brazil somewhere in the poster, but can you see it?
African is on display as the World Cup visits the continent for the first time in 2010